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Red Bull energizes global collaboration and compliance with Egnyte

Egnyte provides Red Bull’s workforce with secure access to content on any device while maintaining regulatory compliance



In addition to being the best-selling energy drink in the world, Red Bull has built a reputation for putting on over-the-top events as part of its marketing strategy. But with employees in 167 countries and more than 1,800 events annually, there was a huge strain on its file-services infrastructure to achieve efficient collaboration and maintain data privacy compliance across so many jurisdictions. After using Box, Red Bull found the cloud-only solution served its purpose from a local standpoint but lacked the flexibility and scalability to meet Red Bull’s global requirements.

Red Bull
"Red Bull is always establishing ways to innovate and become more efficient and productive; it was no different with implementing Egnyte,” said a Red Bull employee.


Red Bull turned to Egnyte for a hybrid deployment that married cloud-based with on-premises storage. Egnyte allows them to manage their content all over the world, not only from a collaboration standpoint but for data residency as well. Egnyte also provides the on-the-go access to files necessary - all while staying compliant with data regulations. Red Bull can now monitor and control access to all of their files through centralized management and administrative controls in Egnyte.

Red Bull Offices
Red Bull Offices


  • Authority over where data resides for global compliance
  • Centralized IT control for easy and secure file management both on premises and in the cloud
  • Increased productivity by removing confusion around file versioning

Red Bull invented the energy drink, and today has over 10,000 employees working out of 167 countries around the world. As one of the most recognizable brands on the planet, Red Bull prides itself on being an innovator in every aspect of its operation. In addition, the company puts on more than 1,800 events around the globe, sponsors more than 35 teams, and endorse over 650 athletes in 65 different sports including air racing, cliff diving, enduro racing, festivals, and snow Sports.


Global company with main offices in Europe (Fuschl, Austria) and the U.S. (Santa Monica, CA).


Food & Beverage

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