Red Bull streamlines workflows for thousands around the world while maintaining centralized control of company content.

Red Bull energizes global collaboration and compliance with Egnyte
Egnyte provides Red Bull’s workforce with secure access to content on any device while maintaining regulatory compliance
Challenges
In addition to being the best-selling energy drink in the world, Red Bull has built a reputation for putting on over-the-top events as part of its marketing strategy. But with employees in 167 countries and more than 1,800 events annually, there was a huge strain on its file-services infrastructure to achieve efficient collaboration and maintain data privacy compliance across so many jurisdictions. After using Box, Red Bull found the cloud-only solution served its purpose from a local standpoint but lacked the flexibility and scalability to meet Red Bull’s global requirements.

Solution
Red Bull turned to Egnyte for a hybrid deployment that married cloud-based with on-premises storage. Egnyte allows them to manage their content all over the world, not only from a collaboration standpoint but for data residency as well. Egnyte also provides the on-the-go access to files necessary - all while staying compliant with data regulations. Red Bull can now monitor and control access to all of their files through centralized management and administrative controls in Egnyte.

Results
- Authority over where data resides for global compliance
- Centralized IT control for easy and secure file management both on premises and in the cloud
- Increased productivity by removing confusion around file versioning

Overview
Red Bull invented the energy drink, and today has over 10,000 employees working out of 167 countries around the world. As one of the most recognizable brands on the planet, Red Bull prides itself on being an innovator in every aspect of its operation. In addition, the company puts on more than 1,800 events around the globe, sponsors more than 35 teams, and endorse over 650 athletes in 65 different sports including air racing, cliff diving, enduro racing, festivals, and snow Sports.
Location
Global company with main offices in Europe (Fuschl, Austria) and the U.S. (Santa Monica, CA).
Industry
Food & Beverage
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