Red Bull energizes global collaboration and compliance with Egnyte

Challenges

In addition to being the best-selling energy drink in the world, Red Bull has built a reputation for putting on over-the-top events as part of its marketing strategy. But with employees in 167 countries and more than 1,800 events annually, there was a huge strain on its file-services infrastructure to achieve efficient collaboration and maintain data privacy compliance across so many jurisdictions. After using Box, Red Bull found the cloud-only solution served its purpose from a local standpoint but lacked the flexibility and scalability to meet Red Bull’s global requirements.

Solution

Red Bull turned to Egnyte for a hybrid deployment that married cloud-based with on-premises storage. Egnyte allows them to manage their content all over the world, not only from a collaboration standpoint but for data residency as well. Egnyte also provides the on-the-go access to files necessary - all while staying compliant with data regulations. Red Bull can now monitor and control access to all of their files through centralized management and administrative controls in Egnyte.

Results

• Authority over where data resides for global compliance
• Centralized IT control for easy and secure file management both on premises and in the cloud
• Increased productivity by removing confusion around file versioning