How AI Is Reshaping Value, Pricing, and Competition in Engineering

As AI accelerates design, analysis, and decision-making, the real disruption facing engineering firms is not technology, it’s how firms create, deliver, and price value. In this session, Dan Larson, Chair of ACEC, shares how engineering firms are starting to think about using AI. We’ll explore how small to large firms can compete in an AI-driven landscape, why the shift from billable hours to value-based pricing is inevitable, and how firms can turn their data into a strategic asset. The future of engineering won’t be won by those who adopt AI fastest, but by those who rethink how their firm operates.