The Kindle Fire Lures Consumers to the Hybrid Cloud

"Amazon's newly announced Kindle Fires shows that tablets - and the cloud - have penetrated the mainstream and are her to stay. By releasing a Kindle with only 8 gigabytes of internal memory, Amazon has created a product that is fundamentally reliant on the cloud to provide easy, fast access to content. This move demonstrates that Amazon has embraced a media consumption model whose very foundation is largely dependent on the cloud. Whether consumers know it or not, they've been lured into the cloud, and any initial reservations they have will be overshadowed by the massive improvement in choice."-Vineet Jain, CEO of Egnyte

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Emily Ganz

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